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The Multicultural Involvement & Community Advocacy Office (MICA) at the University of Maryland

DESCRIPTION

A comprehensive campaign created to raise awareness of Women's History Month among University of Maryland students and community members. The campaign included print and web images, and social media messaging, as well as t-shirts, stickers, and enamel pins that were distributed throughout the month of March 2019.

The theme of 2019’s Women’s History Month was “Visionary Women.” When thinking about this theme and the topic of peace-as-protest, I was struck by the connection between the "protest fist" image and that of the peace sign. Specifically, how the two images fit together and speak to each other. With this in mind, I wanted to focus on the peace symbol when creating designs and promotional items. 

Happily, the peace sign not only stands for peace, but is also "V" in American sign language, meaning that it could stand in as the first letter of the "Visionary Women" tagline. It also commonly means "victory—" in this case, victory over violence, oppression, and injustice. This proved to be a powerful image, and very useful in helping us direct our audience to seek our more information regarding the University of Maryland’s Women’s History Month programming.

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The Adele H. Stamp Student Union—Center for Campus Life at the University of Maryland

DESCRIPTION

We wanted to create an on-trend commemorative enamel pin that would be gifted to student employees as they prepare to graduate. A large portrait of Adele, for whom The Adele H. Stamp Student Union—Center for Campus Life is named, hangs in the lobby of the building, and is often the first thing our student employees see as they clock in, and the last thing they see as they leave at the end of their shift. We created this miniature, wearable version so that she can continue to look out for our students, even after they’ve left our space and campus. It is now a tradition for the director of Stamp to present graduating student employees with one of these pins just before the end of their time with us.

This design won first place in the Association of College Unions International (ACUI) 2018 “Steal This Idea” competition in the category of Promotional Products.

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The Art & Learning Center at the University of Maryland

DESCRIPTION

Illustrations created to promote a free workshop being held in the Art & Learning Center, a vibrant community art space housed in the student union at the center of the University of Maryland, College Park campus. The goal of the workshop was to send attendees off with the ability to perform the choreography from Michael Jackson's Thriller just in time for Halloween.

These promotional images were shared with the campus community by way of posters displayed throughout the student union, on several departmental websites, and via social media.

In the summer of 2016, old Ellicott City, MD was hit by a devastating flood. Businesses were destroyed, the town was literally torn apart, and lives were lost.

As a resident of this beautiful little city, I wanted to do something to help. After creating vector illustrations of many of the notable structures that withstood the watery onslaught on Main St, I combined them into one cohesive piece, which I had printed on t-shirts and sold through Booster. Proceeds from the shirt sale went directly to the Ellicott City Partnership to aid in restoration efforts. 

Holiday images created for The Adele H. Stamp Student Union—Center for Campus Life and the University of Maryland Memorial Chapel to wish their audience members happy holidays. These were distributed via social media and direct e-mails. 

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The Adele H. Stamp Student Union—Center for Campus Life

DESCRIPTION

The client asked for an item to give to each of the new student employees at their fall 2014 New Student Employee Orientation. This Stamp "Fieldbook," inspired by vintage Boyscout fieldbooks, serves as an introduction to the facility. The cover features iconic Stamp features (video games, art supplies, Kermit, the face of Adele H. Stamp—for whom the building is named—etc); the inside covers display important dates and maps of our huge space; the inner pages not only offer space for note-taking during the orientation, but also answer student employees' most common questions.

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The University Book Center at the University of Maryland and The Adele H. Stamp Student Union—Center for Campus Life

DESCRIPTION

Every year just before winter break, the University Book Center in the Adele H. Stamp Student Union—Center for Campus Life hosts a special Faculty & Staff Appreciation Day. This is a huge, important sale day for the Book Center, and in the winter of 2017 they wanted to be sure to attract as many faculty and staff members as possible. With this in mind, we created an attractive direct mail piece that was sent to all eligible community members via on-campus mail. The piece itself highlights some of the store’s most popular holiday items (University of Maryland nutcrackers and “ugly” UMD Christmas sweaters), and served as a raffle ticket the day of the sale (allowing us to roughly gauge the success of the piece.)

The distribution of this piece contributed to a 300% increase in Faculty & Staff Appreciation Day sales compared to the prior year.

This design won first place in the Association of College Unions International (ACUI) 2018 “Steal This Idea” competition in the category of Cards/Invitations.

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The Adele H. Stamp Student Union—Center for Campus Life

DESCRIPTION

Get To Know The Stamp was a custom-designed direct-mail piece created to boost incoming University of Maryland student engagement with the Stamp, both as a space and as a social media presence. The card was sent to all incoming freshmen in an envelope that shows the map of the UMD campus, with our space (the Stamp) highlighted; the card itself was interactive: recipients were encouraged to cut out the components of the Stamp building, assemble them, and share their mini-Stamp with us on social media using the hashtag #miniStampUMD. (Some entrants got very creative with their submissions!) We then awarded engagement by choosing one contributor at random to receive their first semester’s worth of text books for free.

This design won first place in the Association of College Unions International (ACUI) 2014 “Steal This Idea” competition in the category of Cards and Invitations.

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The Office of Graduate Student Life at The Adele H. Stamp Student Union—Center for Campus Life

DESCRIPTION

An ongoing project, the Monthly Social Series designs are used to promote semester-specific series of adventures targeted to graduate students at the University of Maryland. 

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The Multicultural Involvement & Community Advocacy Office (MICA) at the University of Maryland

DESCRIPTION

”Loud and Proud,” the theme for 2014’s Pride Month, called for a bold, attention-grabbing visual campaign. Knowing that being loud and proud touches upon the subject of each individual using their own unique voice, I created a design that “shouted” pride, while incorporating a speech bubble to indicate that each community member must speak up for themselves and their peers.

This message was carried via print and digital promotional images, as well as on t-shirts and pins that encouraged community member participation in the campaign: the word “loud” was intentionally left off of many of these pieces, as the recipients wrote in their own, personal descriptors.

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STAMP Special Events at the Adele H. Stamp Student Union—Center for Campus Life

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A series of illustrations created to advertise our weekly STAMP Friday Showcase (a free hour-long concert featuring student talent) and to recruit performers.

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The Multicultural Involvement & Community Advocacy Office (MICA) at the University of Maryland

DESCRIPTION

I knew that the client wanted to have a design that visually represented a large group of individual members of the University of Maryland LGBT community. Although I was supplied with pictures of each of these people, I didn't want to create a photo collage. Instead, I pulled an element or two from each photo and created a hand-drawn icon collage. Each member is indeed represented, but in a more abstract—and therefore universal—way. 

This design was used to promote Pride Month, and appeared on all said month's collateral: posters, calendars, t-shirts, pins, and web and social media images.